Using IG to go live shows has become more and more popular amidst people who want to engage with their own audience in real time. Instagram Live offers a feature enables users to stream live videos that can be viewed by their audience at that instant. Many influencers, brands, and public figures have welcomed IG's real-time option to interact with their fans more intimately basis. Consider using IG Live to sharing special material and gaining a deeper connection with your own followers.