Utilizing IG to go live shows has become increasingly popular amongst users seek to interact with their audience in real time. IG Live offers a feature that allows people to stream real-time footage that can be viewed by their own viewers in the moment. Numerous influencers, brands, and celebrities have welcomed IG's real-time option to interact with their own supporters on a more personal level. Consider using Instagram Live to broadcasting exclusive content and building a deeper bond with your own audience.